Custom Formulation Solutions

Insto Cosmetics is a leading cosmetics manufacturer with 30 years of experience partnering with global brands. Our Custom Formulation Services empower you to bring unique, differentiated products to market—efficiently, safely, and at scale. From concept to consumer, we translate your brand vision into high-performance formulations that meet regulatory, quality, and sustainability standards.

Why Choose Insto for Custom Formulation

Deep Technical Expertise:

Our R&D team combines cosmetic science, sensory excellence, and stability engineering to deliver robust, market-ready formulations.

Brand-Driven Innovation:

We work closely with you to capture your brand promise, performance targets, and sensory profile in every formulation.

Regulatory Confidence:

Expertise across global markets ensures compliant ingredients, labeling, and safety documentation from early development.

Scalability & Agility:

Seamless transitions from pilot batches to full-scale production while maintaining formulation integrity and consistency.

Collaborative Partnership:

Transparent project governance, milestone-driven development, and proactive risk management.

Our Custom Formulation Capabilities

Skincare:

Emulsions, gels, serums, creams, lipid-based systems, and specialty actives for hydration, anti-aging, brightening, and skin barrier support.

Color Cosmetics:

Foundations, concealers, powders, blushes, lip products, and innovative textures with long-wear performance.

Haircare:

Shampoos, conditioners, styling products, and treatment serums with targeted performance benefits.

Personal Care Solutions:

Cleansers, moisturizers, sunscreens, and bath & body formulations tailored to specific use cases.

Active & Specialty Formulations:

Ingredient efficacy optimization, coupling active ingredients with stabilizing vehicles, and preservative strategies aligned with safety and regulatory goals.

Our Development Process

1. Discovery & Briefing:

We capture your brand brief, performance targets, regulatory considerations, and sensory requirements.

2. Concept & Feasibility:

Our scientists explore viable formulations, perform upfront screening, and present concept SKUs with predicted performance.

3. Prototype & Evaluation:

Rapid prototyping, sensory testing, stability assessment, and compatibility checks with chosen packaging.

4. Optimization & Validation:

Refine formulation for stability, safety, and manufacturability; establish shelf-life and compatibility dossiers.

5. Scale-Up & Transfer:

Technology transfer to manufacturing with robust process controls and documentation to ensure smooth scale-up.

6. Launch Readiness:

Final QA/QC, packaging compatibility, labeling guidance, and regulatory submissions support as needed.

Quality, Compliance, and Transparency

GMP-Compliant Development Labs:

Controlled environments for consistent formulation work.

Quality Management System:

Comprehensive in-process controls, Finished Goods testing, and batch documentation.

Regulatory & Safety Support:

Ingredient safety assessments, SDS, hazard communications, and labeling guidance aligned to target markets.

Traceability & Documentation:

Full lot traceability, formulation records, and audit-ready files for regulatory reviews.

Collaboration Model

We view every project as a true partnership. From kick-off to post-launch optimization, our dedicated project teams provide clear communication, milestone tracking, and collaborative decision-making. We align formulation goals with your brand’s performance metrics, regulatory timelines, and market strategy.

Why Brands Trust Insto

Three Decades of Experience:

Proven success with global brands across multiple categories.

Technical Excellence:

Advanced formulation science, stability expertise, and robust transfer capabilities.

Customer-Centric Approach:

Flexible engagement models, transparent pricing, and proactive support.

Global Reach with Local Precision:

Consistent quality and regulatory compliance across markets, supported by a resilient supply chain.

Get Started

If you’re looking for a trusted partner to co-create high-performance, market-ready formulations, Insto Cosmetics is ready to collaborate. Contact our team with your brief, target markets, and timeline, and we’ll tailor a Custom Formulation Solution that brings your brand to life—safely, efficiently, and at scale.
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